What you need to know:

• Agricultural machinery giant John Deere has appointed new media and creative agencies.
• The Station Agency will come up with the ads, Flow will decide where they go to drive best impact.

Tractor maker John Deere has chosen The Station Agency to provide strategy and creative and This is Flow to plan and buy its ads in Australia and New Zealand.

The firm is estimated to invest between $3m and $5m per annum on media depending on category spend.

“There are thousands of John Deere stories out there from anyone that uses, experienced, or just has some life memories with the green tractor.  We are so excited to be part of that history, elevating a global brand with innovative media and intelligent targeting in our own market,” said Jimmy Hyett, Founder and CEO of This is Flow.

The Station Agency Managing Partner, Alasdair Robertson seconded that view.

“It’s a privilege to both work on such an iconic brand and across an industry of commercial and cultural importance to Australia and New Zealand," said Robertson. "We’re excited to play our part in helping John Deere bring its innovative technology and world leading support to its customers to drive the future sustainability of farming and agriculture.”