Human8, a global marketing insights consultancy, has announced three key appointments in the Asia-Pacific region as part of its strategy to expand its presence and reinforce its position in the market. The company, formed from the merger of ten agencies including InSites Consulting and Direction First, aims to leverage technology to scale qualitative research and unlock deeper human insights.

Sharanya Sitaraman has been appointed as the APAC Head of Qualitative and Culture. Sitaraman brings over 25 years of experience in qualitative research, cultural insight, and strategic storytelling. She expressed her enthusiasm for her new role, stating, "Human8 has an exciting blend of wide reach and a boutique feel, which makes the firm a great client partner and employer. I’m especially looking forward to contributing to our evolving approach to qualitative research at scale - leveraging technology to unlock deeper meaning in consumer-generated data while staying true to the richness of human insight."

Jason Spencer has taken on the role of Head of China. Spencer has 25 years of experience in Greater China, including leadership roles at Millward Brown/Kantar. He highlighted his motivation for joining Human8, saying, "What drew me to Human8 is the authentic focus on incredibly talented colleagues working at the intersection of AI and human intelligence. I’m excited to help clients build insight programs that are always-on, deeply human, and designed to drive real business impact."

Colin Wong has been named APAC Customer Success Director. Wong has a background in client-centric strategies and has held roles at Dynata and Toluna. He shared his perspective on his new position, stating, "In a world where brands often trade nuance for speed, I believe we don’t have to choose. At Human8, I’m excited to harness AI to humanise insights at scale - transforming unstructured community conversations into strategies that truly resonate."

Maz Amirahmadi, Managing Director APAC at Human8, welcomed the new appointments, saying, "We’re thrilled to welcome Sharanya, Jason, and Colin to the Human8 APAC team. Their combined expertise in qualitative research, cultural insight, and client success will be instrumental in driving our growth and innovation across APAC. These appointments reflect our commitment to investing in top talent to better serve our clients and unlock deeper human understanding."