Are Media has partnered with the Royal Australian Mint and newsXpress to mark the 45th anniversary of 'The Australian Women’s Weekly Children’s Birthday Cake Book', introducing a limited-edition coin collection featuring 12 iconic cakes from the cookbook.

Among the designs are the jelly-filled swimming pool, the choo-choo train, and the rubber ducky duck cake. The collection consists of 11 $1 coins and one $2 coloured coin, available in various collectible formats. These include a proof coin packaged in a commemorative hardcover edition of the cookbook and a 12-coin recipe card collection.

The coins are set to be available at participating newsXpress stores, the Mint’s online store, and select distributors. The campaign will run from May to August and will be supported by a multi-platform influencer series on TikTok. This series will feature well-known personalities such as Edwina Bartholomew, Jessica Rowe, and Julie Goodwin.

Editor of The Australian Women’s Weekly, Sophie Tedmanson, highlighted the cultural resonance of the cookbook.

"The Children’s Birthday Cake Book is part of Australia’s collective memory – it brings people together, sparks joy and celebrates the love and effort that goes into making something special," she said. "We’re honoured to collaborate with the Royal Australian Mint on a collection that pays tribute to the playful, heartfelt spirit that has defined The Weekly for more than 90 years. It’s a beautiful reminder of our legacy and the role we continue to play in the lives of Australian families."

"The partnership between The Weekly and the Mint is a testament to the enduring power of trusted brands. As the leading voice for Australian women across generations, The Weekly continues to evolve while remaining deeply connected to its audience through shared stories, traditions, and culture."

Are Media's General Manager Lifestyle and Homes,Jocelin Abbey, said: "Few books have such a lasting emotional connection to Australians as The Australian Women’s Weekly Children’s Birthday Cake Book. This partnership brings to life its cultural impact, reimagining how these beloved stories can live on in new and creative ways. It is a fabulous demonstration of our mission at Are Media: to engage, inform and inspire women."

Acting Chief Executive Officer of the Royal Australian Mint, Emily Martin, said: "This coin collection is a tribute that spans generations. Whether you’re a child of the 1980s or beyond, or a collector, you’ll really get the sense of fun this coin collection brings to mind," she said.

Managing Director of newsXpress, Mark Fletcher, said: "We are thrilled to celebrate this iconic book that is dear to the hearts of so many Australians."