Initiative CEO Mel Fein joins board of Swimming Australia
Swimming Australia is pleased to announce the appointment of Melissa Fein as an appointed director on the Board of Swimming Australia, effective immediately.
Fein is currently the CEO of Initiative Australia, having held the position since 2016 and prior to that was the CEO at Ensemble Australia, a content and creative agency.
She has worked with several global and high profile Australian clients with her agency claiming multiple prestigious awards.
Swimming Australia President John Bertrand AO said it was a major coup to have someone of Melissa’s calibre joining the board.
“Melissa has extensive experience in sports broadcast, digital media innovation and brand communications and will bring a wealth of knowledge to the board table,” he said.
“She has worked on several award-winning creative teams in partnership with some of the world’s leading brands, adding to her impressive expertise in the brand and communication landscape.
Fein said she was delighted to be able to use her knowledge to contribute to a sport she is passionate about.
“Swimming has always played a big part of my life and I’m thrilled to join the Swimming Australia board,” she said.
“It’s a dynamic time for Swimming Australia and I’m honoured to have the opportunity to contribute to the exciting future of this sport.”