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News 13 Sep 2021 - 1 min read

Avis is ‘Driven by Better’ in new brand platform

By Sam Buckingham-Jones - Senior Writer
Avis car rental working with Host/Havas on a new brand platform

"This campaign showcases how Avis is constantly adapting to the ever-changing market," Avis Budget Group's Head of Marketing, Product & PR for the Pacific, Vanessa Wolczak, says.

Avis Budget Group has positioned its Avis brand as “Driven by Better” in a new platform from agency Host/Havas.

What you need to know:

  • Avis Budget Group has released a new campaign for its Avis brand, with the tag line “Driven by Better”.
  • Created with Host/Havas, the brand platform aims to position Avis as a leader and premium option in the rental car industry.

Vehicle rental company Avis Budget Group has released a new campaign, ‘Driven by Better’.

Created with long-term agency partner Host/Havas, the brand platform was created to promote Avis’ long history of innovation and leadership in the car rental sector and position it as a premium car rental choice.

“From humble beginnings at a Detroit airport in 1946, to embracing the technology of today, ‘Driven by Better’ is the perfect representation of how small improvements over time have helped to create the well-known brand that is Avis," Avis Budget Group's Head of Marketing, Product and PR for the Pacific, Vanessa Wolczak, said.

The “better” campaign will run across TV, Out of Home and social, and began on Monday, September 6.

 

 

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  • Australia's retailers are gearing up to become major media channels.
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  • All retailers are eyeing media, not just supermarkets and FMCG.
  • Mi3 supported by Resolution Digital have produced a 28-page report with cross-industry views on what you need to know.

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