What you need to know:

• Former MediaCom CEO Willie Pang has been named CEO of digital payments company Limepay.
• Limepay provides white-label payments services, meaning brands can do not have to direct payments to third-party providers.
• Pang exited MediaCom earlier this year in a reshuffle that saw MediaCom Russia CEO Yaron Farizon hired as local CEO.

Former MediaCom CEO Willie Pang has been named as the new CEO of digital payments company Limepay, effective immediately.

Limepay is a company that offers white-label payments services, meaning brands can build payment systems that don’t require redirecting to third-party providers. They can create white-label Buy Now, Pay Later services, for example.

Earlier this year Pang moved to the role of Managing Director, GroupM Services, after a reshuffle that saw former MediaCom Russia CEO Yaron Farizon named local boss.

Earlier this year, Pang was appointed acting executive chairman of Limepay, a role he will keep for the time being.

“The ecommerce industry is fierce, brands will lose out if they cannot provide the flexibility customers want during the checkout process,” Pang said in a statement.

“For brands to win in this environment they need to provide a frictionless customer experience and optimise their speed to data. This data includes purchase intent and propensity, arguably the most powerful type of customer data, for brands today.”