The Gorilla Glue Company has appointed Zeno Group as its communications agency of record in Australia, with the agency's remit covering both Gorilla Glue and O'Keeffe's Hardworking Skincare brands in the region.

Zeno Group will implement an omnichannel communications strategy aimed at enhancing the brand profiles of Gorilla Glue and O'Keeffe's in Australia. The campaigns will focus on educating consumers about the benefits and performance of the products through various methods, including media outreach, storytelling, and influencer partnerships.

The Gorilla Glue Company, headquartered in Ohio, USA, produces premium adhesives. O'Keeffe's Skincare, which manufactures the Working Hands Hand Cream, was acquired by The Gorilla Glue Company in 2010.

Brand Director for Asia Pacific at The Gorilla Glue Company, Lauren Croall, said: "We are delighted to appoint Zeno Group as our communications partner as we enter a new phase of growth. We believe Zeno's creative approach and dedication to excellence will help us connect with our consumers in new and meaningful ways, driving growth and brand loyalty," Croall stated.

Zeno Group is a global integrated communications agency and part of DJE Holdings. Recent additions to it client roster include Lenovo, Motorola, Veeam, and Yorkshire Tea.

Managing Director of Zeno Australia, Sarah Littlefair, said: "We are proud to partner with The Gorilla Glue Company to advance their authentic, high-quality brands, Gorilla Glue and O'Keeffe's. Our Zeno team is eager to take a bold approach to showcase these landmark products to a wider audience through creative and engaging campaigns," Littlefair said.

Zeno Group's role will be to leverage its expertise in integrated communications to elevate the presence of Gorilla Glue and O'Keeffe's in the Australian market. The agency's strategy will likely involve a combination of traditional and digital media channels to reach a broad audience and engage consumers effectively.