Independent Australian-owned media agency Hatched is marking its 12th anniversary with a Vanetine's Day-themed out-of-home advertising campaign.

The campaign launches today to express gratitude to the agency's clients, partners, and staff, with media placements provided by outdoor media partners JCDecaux, QMS, and oOh! Media.

The agency has chosen prominent locations for its billboards, which are displayed in Sydney on General Holmes Drive and the M4 Motorway. In Melbourne, the billboards can be seen on the Monash Freeway, as well as in Richmond, Collingwood, and South Yarra. The creative content for these billboards was designed and produced by GoodOne Creative, a firm known for its innovative advertising solutions.

CEO of Hatched, Stephen Fisher, said: "Our goal has always been to build partnerships that last 20 years or more. And just like any great relationship, that takes care, commitment, and a little bit of love. This Valentine’s Day, we’re celebrating 12 years of growth with our incredible clients, partners and our Hatchlings – because we wouldn’t be here without them.

"This is a love letter to the people that have made Hatched what it is today. It’s a reminder that a great business partnership is like any other relationship – you need trust, shared values and a commitment to growth."

Hatched employs a team of 75 people and has built a diverse client portfolio over its 12-year history. Its clients include well-known brands such as Forty Winks, Reece, OUA, GJ Gardner, Vision Super, Henley, AIA, Bapcor, Anthem, Kennards, Dairy Australia, Movember, Moose, CPA Australia, Conga, Adairs, RACGP, Brown Brothers, Mission, Boost, and Adairs.