Outdoor media company oOh!media has made Neil Ackland's retail media remit official, appointing its top marketer to a new post as chief retail media officer.

It comes off the back of the company's new retail media partnership with Australia Post via its Reo business, which was expanded last year to offer end-to-end sales services. Ackland, who previously held the title of chief content, marketing and creative officer, has overseen the development of the retail media unit since its launch several years ago.

The reshuffle has seen 13-year oOh! stalwart and former executive group director of product strategy, Bel Harper, take on the role of chief product and marketing officer.

"Given the strategic focus and momentum of reo, powered by oOh!media in the rapidly growing retail media space, which this week announced a major partnership with Australia Post and with more announcements to follow, Neil Ackland has been appointed as Chief Retail Media Officer to capitalise on these exciting opportunities," said an oOh!media spokesperson. "Bel Harper, who has held senior leadership positions at oOh! for 13 years and worked in Out of Home for 27 years, adds marketing to her existing product remit, becoming Chief Product and Marketing Officer."

Reo is expected to announce further client partnerships imminently.