PPG-owned paint brand Taubmans has appointed independent shop Sunday Gravy as its new creative agency of record following a competitive pitch process.

The brand is targeting both DIY enthusiasts and professional painters, with aspirations to become the preferred choice for paint projects across the country. Taubmans is seeking to revitalise its market presence and appeal through this new partnership.

The partnership is effective immediately, marking a new chapter for Taubmans as it aims to inject fresh creativity into its branding efforts.

PPG head of marketing and sales strategy, Sharon Winton, said: "From day one, Sunday Gravy demonstrated a highly collaborative approach, impressive strategic insight, and ambition for creative excellence. Their talented and passionate team has us excited about the impact we can achieve together in a category ripe for a fresh perspective."

Sunday Gravy general manager Anna Camuglia said: "From the first conversation we uncovered our mutual intentions of seeking a deep partnership to drive significant brand outcomes. We are looking forward to creating work that painters can see themselves in. No fluff, no gimmicks—just unexpected ideas with undeniable impact," Camuglia stated.