WeightWatchers CMO Nicole McInnes becomes ANZ MD, Anthony Xydis joins
L-R: New WeightWatchers ANZ Managing Director Nicole McInnes and incoming Marketing and Engagement Director Anthony Xydis.
Nicole McInnes has been promoted from Director of Marketing and Commercial to Managing Director of WeightWatchers ANZ. She’ll be replaced by Anthony Xydis, the former CMO of ARN.
What you need to know:
- Nicole McInnes has been promoted to Managing Director of WeightWatchers ANZ.
- She replaces Mathieu Le Renard, who is moving to a role in Europe.
- WeightWatchers has named former ARN CMO Anthony Xydis as its new lead marketer.
WeightWatchers has named former chief marketer Nicole McInnes as its new Managing Director in Australia and New Zealand.
McInnes joined the company in 2019 as Director of Marketing and Commercial, and will take over from Mathieu Le Renard, who is moving to a Europe-based role.
She’ll be replaced by Anthony Xydis, formerly CMO of ARN and a mentor with The Marketing Academy. He joins as Director of Marketing and Engagement.
“So excited to share my new role!” McInnes wrote on social media, telling Mi3:
“I'm delighted to be leading a company that positively impacts the health of Aussies and Kiwis. With this broader remit, I'm keen to grow our reach and understanding of what our healthy habits program brings to people's lives!”
