Netflix names Microsoft as tech, sales partner for ad-supported subscription tier
"Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering," Netflix's Chief Operating Officer, Greg Peters, said.
The black box of Netflix is set to open up to advertisers, with the streaming giant announcing a global deal that will see Microsoft join as sales and tech partner. Microsoft says marketers looking to access Netflix’s premium inventory, on a new cheaper, ad-supported tier, will find it “exclusively available” through their platform.
What you need to know:
- Netflix has partnered with Microsoft for as its tech and sales partner for ads, as it moves to launch an ad-supported subscription tier.
- Microsoft says Netflix inventory will be “exclusively available” through the Microsoft platform.
Netflix has partnered globally with Microsoft to launch its new lower-priced, ad-supported subscription plan.
In a statement, the streaming giant’s Chief Operating Officer, Greg Peters, said Microsoft “has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering.
“More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”
Microsoft will be the tech and sales partner behind Netflix’s first ad-supported subscription. Mikhail Parakhin, Microsoft’s President of Web Experiences, said: “This is a big day for Netflix and Microsoft… Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory.
“All ads served on Netflix will be exclusively available through the Microsoft platform.”
Netflix shares rose on the news, which comes a few months after the service reported a loss of 200,000 subscribers. Its stock collapsed by 35 per cent on the news of the dip in April.
