QMS enhances 7-Eleven inventory portfolio, launching dynamic advertising platform Impulse
Digital outdoor media business, QMS Media has launched its revitalised 7-Eleven advertising portfolio; ‘IMPULSE’ to help drive immediate action and create increased awareness for brands nationally.
Since securing the exclusive sales and marketing rights for 7-Eleven’s advertising portfolio six months ago, QMS has undertaken significant investment to reinvigorate the small format digital network.
The network now provides 100% full motion digital screens with dynamic ad serving capabilities, strategically placed to maximise audience delivery.
The IMPULSE product offering has evolved to provide brands with a level of transparency, accountability, immediacy and creative flexibility not previously associated with this product.
All digital panels are now a part of the industry’s audience measurement system MOVE, and to help advertisers better understand and target the IMPULSE audience, five unique customer segments have been introduced, providing enhanced planning capabilities and greater accountability.
IMPULSE technology has been upgraded to incorporate dynamic ad serving capabilities, delivering flexibility, immediacy and greater relevance in messaging, whilst agnostic verification provides complete transparency and trust for advertisers.