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QMS enhances 7-Eleven inventory portfolio, launching dynamic advertising platform Impulse

By Press release - QMS

14 September 2020 1min read

By Press release - QMS

14 September 2020 1min read

Digital outdoor media business, QMS Media has launched its revitalised 7-Eleven advertising portfolio; ‘IMPULSE’ to help drive immediate action and create increased awareness for brands nationally.

Since securing the exclusive sales and marketing rights for 7-Eleven’s advertising portfolio six months ago, QMS has undertaken significant investment to reinvigorate the small format digital network.

The network now provides 100% full motion digital screens with dynamic ad serving capabilities, strategically placed to maximise audience delivery.

The IMPULSE product offering has evolved to provide brands with a level of transparency, accountability, immediacy and creative flexibility not previously associated with this product.

All digital panels are now a part of the industry’s audience measurement system MOVE, and to help advertisers better understand and target the IMPULSE audience, five unique customer segments have been introduced, providing enhanced planning capabilities and greater accountability.

IMPULSE technology has been upgraded to incorporate dynamic ad serving capabilities, delivering flexibility, immediacy and greater relevance in messaging, whilst agnostic verification provides complete transparency and trust for advertisers.

Let’s go. What do you think?

By Press release - QMS

14 September 2020 1min read

Market Voice

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

Kim Portrate

CEO, ThinkTV

ThinkTV

22 September 2020 3min read

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

By Kim Portrate - CEO, ThinkTV