Amazon Business has introduced a new advertising campaign in Australia titled 'Little Bo Peep Finds Success'.

The campaign presents a modern interpretation of the classic fairytale character Bo Peep, depicting her evolution from a struggling shepherdess to a successful knitwear CEO. The transformation is attributed to the use of Amazon Business procurement solutions.

The campaign is set to be broadcast across multiple platforms, including Prime Video, YouTube, LinkedIn, and various display channels throughout Australia.

Amazon Business officially launched in Australia on June 11, 2025. The service offers a suite of features specifically designed for businesses, such as Business Prime, business-only pricing, and multi-user accounts. These features are intended to cater to a diverse range of customers, including small businesses, schools, hospitals, nonprofits, and government agencies.

The advertisement is accompanied by the soundtrack 'Fancy' by Australian artists Iggy Azalea and Charli XCX. This choice of music is intended to add a contemporary flair to the campaign, aligning with the modern twist on the Bo Peep narrative.

Amazon Business Australia Country Manager, Lena Zak, commented, "This campaign highlights how Amazon Business can help Australian companies transform their operations with the touch of a button.

"Aussie business owners are time-poor and looking for new tools to add to their business tool-box. Whether you’re a farmer like Bo Peep, a creative agency looking for last-minute props for a client shoot, a TV studio needing to upgrade IT equipment, or a content creator looking for the next viral sensation product, Amazon Business offers the selection, convenience and value customers enjoy from Amazon.com.au, with a range of new features and unique benefits tailored to businesses."

Amazon Business is not limited to Australia. It is available in several countries, including the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, Japan, and India. The service is designed to provide procurement solutions that simplify B2B purchasing for organisations of all sizes.