Cognizant and Salesforce have introduced two new services targeting small and medium businesses (SMBs) in the Asia-Pacific region, encompassing Australia, New Zealand, and India. These services are designed to assist SMBs in overcoming budget constraints and limitations posed by legacy systems by providing access to enterprise-level innovations.

The newly launched services are Cognizant Managed Contact Center Services for SMBs and Cognizant Managed Marketing Services for SMBs. Both services are built on Salesforce's platform and utilise its data cloud personalisation capabilities. They are delivered under a flexible managed services subscription model, which aims to enhance access to enterprise-grade innovation and cost-efficiency for growing businesses.

Cognizant Managed Contact Center Services for SMBs is a cloud-native solution intended to improve customer service delivery across multiple channels. It seeks to reduce infrastructure and license management needs. Key benefits of this contact center service include faster deployment, increased productivity, and enhanced performance and efficiency through AI-driven insights and predictive analytics.

Cognizant Managed Marketing Services for SMBs aims to simplify and scale digital marketing efforts with hyper-personalised campaigns optimised in real-time. The marketing service offers benefits such as real-time campaign optimisation, personalised content delivery, precision targeting, and a cost-effective, scalable model.

Ben Wiener, Global Head of Cognizant Moment, commented on the shift these offerings represent: “These offerings mark a pivotal shift from traditional outsourcing to outcome-driven service delivery. SMBs can now leapfrog legacy constraints and embrace digital transformation with confidence.”

Rob Marchiori, Cognizant ANZ CEO, highlighted the partnership's role in supporting SMBs: “As businesses accelerate towards AI-driven transformation, Cognizant is proud to deepen our partnership with Salesforce, supporting SMBs to compete and grow no matter their size or budget. Combining Cognizant’s deep industry expertise with Salesforce’s advanced CRM platform, demonstrates our continued commitment to driving growth and success for our SMB partners.”

Arundhati Bhattacharya, CEO and President of Salesforce South Asia, noted, “This partnership is fundamentally about democratising innovation. By combining the enterprise-grade power of Agentforce Service and Agentforce Marketing with Cognizant's deep solution and outsourcing delivery expertise, we are providing hyper-growing small and medium businesses with a cost-efficient, scalable model to deliver personalised sales, service, and marketing experiences. It's about leveling the playing field and empowering the true engines of our economy to grow and thrive.”