LoopMe has opened its first Melbourne office as the technology company, which employs AI to enhance brand advertising, pushes ahead with its expansion strategy.

Former TikTok client partner HS Shin has been appointed as the Melbourne teams Senior Sales Manager, and will on expanding LoopMe's local client base.

"LoopMe has a solid reputation in Australia as an innovative company in the advertising space, with powerful AI technology and a growing team of experts. It is an exciting move for me to represent the company in Melbourne, and I’m looking forward to being part of LoopMe’s continued success, working with savvy brands to help solve their challenges," said Shin.

In addition to Shin's appointment, LoopMe has also hired Alicia Placer as a Sydney-based Sales Manager. These appointments come after a year in which LoopMe saw a global workforce increase of 11.3%. The company's Australian team is focused on driving innovation in the advertising industry.

LoopMe was the first company to apply AI to brand advertising and has established a global presence with offices in multiple locations, including New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Dnipro, Krakow, and Hong Kong.

Senior Sales Director ANZ at LoopMe, James Symonds, said: "We’re excited to expand LoopMe’s APAC presence into Melbourne with our new sales office. HS will be a great addition to our team – using his strong knowledge of the industry to educate the market on our offerings and provide solutions to improve brand advertising, and drive ROI for our agency partners and clients."