What you need to know:

• BMW Group has reappointed Clemenger BBDO to its creative account after a regional review.
• The resigned contract means Clemenger BBDO will continue with the BMW and MINI brands “well into the future”.

BMW Group has re-appointed Clemenger BBDO and Colenso BBDO to its creative accounts for BMW and MINI in Australia and New Zealand after a regional review.

Originally appointed in 2018, the renewed contract means Clemenger BBDO will partner with BMW Group “well into the future”.

Clemenger BBDO Melbourne Group CEO Jim Gall said in a statement: “We’ve enjoyed a fantastic relationship with the BMW Group Australia team since we first partnered with them four years ago, and couldn’t be happier to be extending that relationship and continuing the great work we have been doing.”

BMW Group recently appointed a new CMO, Alex McLean, who previously worked as head of marketing for MINI.