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News 15 Sep 2021 - 2 min read

Cashrewards says e-comm is party time in new brand campaign

By Sam Buckingham-Jones - Senior Writer
Cashrewards Max is Cashrewards' new partnership with ANZ

“Since Cashrewards Max is a premium offer, we wanted to ensure this was conveyed in the creative - while nodding to the quirky humour that is synonymous with Cashrewards," WE Communications Creative Director, Mike Nikotin says.

Shoppers are being encouraged to turn their e-commerce browsing into a party, with Cashrewards’ new ‘Welcome to the party’ campaign promoting a partnership with ANZ.

What you need to know:

  • Cashrewards has launched a new above the line campaign, ‘Welcome to the party’, to promote its Cashrewards Max partnership with ANZ.
  • The partnership offers ANZ cardholders increased cashback rates, known as Cashrewards Max.
  • The TVC and other creative will run across TV, radio, out of home, performance channels and influencers.

Cashback e-comm company Cashrewards has launched a new campaign to promote its partnership with ANZ Bank, called ‘Welcome to the party’.

Cashrewards Max is a programme that offers higher cashback rates to ANZ cardholders when they purchase with an eligible debit or credit card.

The campaign includes key brand partners and will run across TV, radio, out of home, performance media channels and influencers. Described as a “multi-million dollar” campaign, is the largest above the line work Cashrewards has ever run, CEO Bernard Wilson said.

The campaign “raises the bar and demonstrates the ever- growing scale of Cashrewards as a leader in eCommerce and loyalty,” he said.

'Welcome to the party' was created with agency partner WE Communications. 

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