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News 15 Nov 2021 - 2 min read

‘You can’t overcook Christmas’: ALDI says Aussies should go bigger in 2021 festive ad

By Sam Buckingham-Jones - Senior Writer
Aldi Christmas ad 2021

"We’ve created an emotive and upbeat Christmas campaign that is centred on the joy of letting loose," Mark Richardson, Director of Marketing, ALDI Australia, says.

ALDI’s latest Christmas ad campaign is a quirky call for Australians to let loose and go big for the festive season. After this year, no celebration is too big.

What you need to know:

  • ALDI has released its latest Christmas ad campaign, urging Australians to turn their festivities “up to 11”.
  • In its latest irreverent holiday ad, the cut price retailer plays up the boredom and bounceback of a locked-down 2021.

ALDI has released its latest Christmas ad, continuing its acclaimed quirky and irreverent style that challenges the notion that retailer campaigns are boring and predictable.

Created by BMF and running across key media channels – TV, radio, outdoor, digital, social, catalogue and point-of-sale, the ad encourages Aussies to go big this year, because “you can’t overcook Christmas”.

Last year it was synchronised swimming Santa Clauses, this year it is bored people letting loose.

“In the lead-up to Christmas, we want to tap into post-lockdown excitement and show what many of us are feeling: this year is the year to go a bit bigger,” said Mark Richardson, Director of Marketing, ALDI Australia. 

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