Uber Eats has launched a new campaign titled 'Get Almost, Almost Anything, Maybe Even Andy Murray'. The campaign features the tennis legend being pursued by Uber Eats delivery personnel in a series of comedic films.

The narrative unfolds over two weeks, culminating in a 45-second finale launching on 23rd January 2025. The campaign aims to highlight Uber Eats' mission of delivering almost anything across the retail spectrum.

The campaign includes three hero films, two 15-second 'hijacks' of Nine Network properties, and is also running across Out Of Home (OOH), radio, and social platforms including TikTok, YouTube, Andy Murray’s social channels, and Uber Eats owned channels. In a unique twist, customers can 'order Andy Murray' and add him to their cart on the Uber Eats app.

The campaign was created by Special, with the sequence of films produced by Finch. The campaign imagery and films can be viewed and downloaded from provided links.

Channa Goonasekara, Head of Brand, Uber ANZ, said, "Having the opportunity to work with an icon of the sport is one thing, but having him agree to recast himself in such an unexpected and legendary way is a powerful tool to both entertain and educate Aussies about the Uber Eats mission of getting them almost anything across the retail spectrum."

James Sexton, Special Creative Director, added, "Treating tennis legend Andy Murray like a burrito and adding him to the app is a great expression of Uber Eats mission to get Australia almost, almost anything, and opens people’s minds to all the possible things we might deliver."

Harry Neville-Towle, Special Creative Director, humorously noted, "We thought that Andy’s hip injury would make him easy to catch, but it turns out he’s still pretty nimble. We just hope we get our hands on him before the end of week two, otherwise we might be fired."

The campaign is the latest in a multi-year series by Uber Eats to expand its brand perception beyond food delivery while capitalising on its Australian Open partnership.