The Little Marionette, a specialty coffee roaster based in Sydney's Inner West, has appointed digital growth agency 100% Digital to help scale its business across eCommerce, expand its product range, and grow wholesale distribution both locally and internationally.

Founded in 2008, The Little Marionette is known for its high-quality, ethically sourced coffee. The brand has gained recognition for its artisanal blends, hand-roasted beans, and distinctive branding. The partnership with 100% Digital is set to enhance the company's digital infrastructure, optimise its online store, and launch new product lines.

Founder of The Little Marionette, Ed Cutcliffe, said: "We want more people to enjoy great coffee, wherever they are, whether that's in a cafe, at home or through a simple online order. To help achieve that vision, we've brought on 100% Digital, an agency with a strong track record in scaling lifestyle and FMCG brands. We're focussed on enhancing the customer experience through our online store, expanding our direct-to-consumer product range and expanding wholesale distribution through integrated digital marketing strategies."

The collaboration includes plans for new product launches, improved digital infrastructure, and a refreshed approach to storytelling and brand engagement. The Little Marionette's focus on ethically sourced beans and expert craftsmanship has built a loyal following among coffee enthusiasts.

100% Digital specialises in eCommerce and brand scaling, with expertise in performance marketing, conversion rate optimisation (CRO), search engine optimisation (SEO), and digital strategy.

Managing Director of 100% Digital, Ben Mulcahy, said: "The Little Marionette is one of those rare brands that already has the heart, the story and the product, our job is to help amplify it. We are excited to be delivering a comprehensive strategy that brings eCommerce optimisation, performance marketing and date-driven insights to drive real growth beyond their already loyal following. There's a huge opportunity to scale both their online and wholesale channels in a way that's true to their identity and makes great coffee more accessible to more people."