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Coke hires Nobay and Daines' Imperfect Circle for Sprite ASEAN account

By Media release - Imperfect Circle

15 September 2019 1min read

Imperfect Circle

By Media release - Imperfect Circle

15 September 2019 1min read

The Coca-Cola Company (TCCC) has appointed Imperfect Circle as lead integrated brand experience partner across South East Asia.

The agency, launched earlier this year by David Nobay and Emma Daines, said the win would accelerate its plans for a Singapore presence, alongside its Sydney and Shanghai offices.

“From a commercial perspective, Sprite is already one of TCCC’s most successful brands in this region. Now, we intend to capitalise on its organic growth across ASEAN with purposeful creativity that matches Sprite’s own, bold ambitions,” said Pratik Thakar, integrated marketing communication director of The Coca-Cola Company South East Asia. 

“We see Imperfect Circle as a key partner in that creative journey.”  

Newly appointed Imperfect Circle partner/COO, Jeremy de Villiers, former regional operations director for VMLY&R adds: “As exciting as emerging technology is to a brand like Sprite, ultimately, the most fundamental ingredient for innovation is mutual trust and a shared sense of success with our client partners. For a global company as respected as TCCC to invite a young company like ours into their ASEAN family is a huge boost to our team and a trust we passionately intend to repay.”   

Let’s go. What do you think?

By Media release - Imperfect Circle

15 September 2019 1min read

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

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Guy Burbidge, Managing Director

Val Morgan Cinema

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Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema