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Posted 17/01/2025 8:03am

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BBC expands team,
Marshall returns to Aussie,
Ad growth is the dream.

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BBC Studios ANZ ad sales appoints Georgina Marshall as Melbourne account executive

BBC Studios ANZ Ad Sales has hired Georgina Marshall as its new Melbourne Account Executive.

Marshall returns to Australia after a five-year stint with the BBC Studios advertising team in London, where she worked with major global clients across the UK and Europe, including UNICEF, Visit Puglia, Armani, Royal College of Arts, Disney+, and Audi.

Before moving to the UK, Marshall began her career in Australia, working for MCN (Foxtel & Channel 10). Her return to Australia and the expansion of the BBC Studios ANZ Ad Sales team in Melbourne is a response to strong revenue growth from advertisers across Victoria, South Australia & Western Australia. This growth follows the relaunch of BBC.com and the introduction of the BBC app in 2024.

The company has also increased access to new BBC digital, video & audio inventory, including new solutions across podcasts, YouTube and FAST. In her new role, Marshall will be instrumental in providing advertisers the opportunity to partner with BBC Studios to create campaigns that deliver top performance and ensure brand safety.

VP, BBC Studios ANZ Ad Sales & BBC StoryWorks, Jamie Chambers, said: "Our offering to commercial clients is a compelling proposition in today's digital advertising marketplace, and we are now better placed in Melbourne to directly service customers to help them get the very best out of our many platforms."

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