What you need to know:

• Havas Media wins the international discount retailer's business.
• The deal is one of the first in the (luxury, discount) bag for Havas' new CEO Virginia Hyland.
• TK Maxx presence in Australia increases to more than 60 stores.
• Havas to provide full suite of services.

Havas Media has been awarded TK Maxx’s media account following a competitive pitch process that started in the last quarter of 2020.

Proving to be one of the first wins for the agency under new CEO Virginia Hyland, the appointment of Havas comes at a time when the international retailer is bolstering its Australian presence.

Having shuttered several of its 50-plus stores during last year’s lockdown, the retailer has recently super-charged the business, announcing last September the opening of a 60^th store in Adelaide.

Havas Media will provide a full range of media services including strategy, planning, buying, optimisation, reporting and analytics. It has already commenced work, playing a key role in the brand’s marketing activity ahead of this year’s busy retail periods.

TK Maxx Australia VP, Marketing Director Tony Dunseath said, “Havas Media presented a compelling approach to supporting our marketing and business objectives and share our ambition for where we’d like to take the brand moving forward.”

TK Maxx has made a big impression on the market since its launch and we’re delighted to partner with them to support their next phase of growth as they continue to highlight their unique point of difference to capture the interest of shoppers. Our goal is to ensure that every dollar invested is focused on delivering growth by carefully working with meaningful media channels,” added Hyland.