PubMatic’s data centres, operations now run by renewable energy
"The advertising industry must focus on reducing its environmental impact and prioritize sustainability in infrastructure and operational practices," Rajeev Goel, co-founder and CEO at PubMatic, said.
Ad tech firm PubMatic has gone green, announcing it is 100 per cent powered by renewable energy. That includes its major data centres, which contribute about 90 per cent of its energy use.
What you need to know:
- PubMatic’s operations are now 100 per cent powered by renewable energy, the company announced.
- It owns and operates its own infrastructure, meaning it could negotiate new supplier agreements.
Advertising tech company PubMatic says its data centres around the world are now powered by 100 per cent renewable energy, part of a multi-year sustainability plan.
Ninety per cent of the company’s electricity consumption comes from 10 global data centres. PubMatic owns and runs its own infrastructure, which it pointed to as a key factor in allowing it to reduce energy use and reliance on fossil fuels. It worked with data centre “colocation providers” and procured renewable energy.
“As a result, the company has invested in enough wind and solar power annually to account for every unit of electricity used across its global data center [sic] operations,” it said in a statement.
According to the World Economic Forum, internet infrastructure – like data centres – contributes to 2.5 per cent of the world’s electricity consumption.
PubMatic will publish specific goals by the end of the year to improve sustainability across its data centres, offices and daily business activities.
