Convo Media has expanded its digital content and programmatic campaign manager offering by rolling out a digital out-of-home (DOOH) service via partners Val Morgan, Cartology, QMS, Motio, and oOh!media.

The development aims to provide Convo clients with a comprehensive, full-funnel, content-based advertising solution that integrates DOOH with digital publishing.

Convo Media says its programmatic offering now cover over 15,000 screens across various locations, including roadside, transit, and street-level sites.

The DOOH placements, it says, can be optimised in real-time and paired with Convo Media's existing publishing network. The advertising can be informed by live data triggers such as weather, traffic, events, and seasonal moments, allowing for a dynamic and responsive advertising strategy.

Monique Harris, CEO of Convo Media, said, "Our expanded offering gives brands more powerful ways to show up in the moments that matter, seamlessly connecting with audiences across mobile, desktop, and now out-of-home. At Convo, our vision has always been to build a uniquely local content ecosystem that spans every screen, helping brands unlock the full potential of immersive ‘conversational’ creative in a way that can be briefed at speed, creatively supported to remove implementation barriers for clients, and optimised with a human touch. Including DOOH means we can now deliver that at scale."

Convo Media's cross-screen approach has already been adopted by clients such as Scape Student Living. Scape utilised dynamic DOOH panels near Melbourne and Sydney campuses to target their advertising efforts. The campaign reportedly exceeded industry benchmarks for click-through rates, engagement, and time on screen.

Rosalind Lill, General Manager of Brand & Marketing at Scape Australia explained, "At Scape, we’re always finding smarter ways to connect with students on campus, in the city, and across the screens they move through every day. Partnering with Convo Media on DOOH let us create positive friction; work that stood out by being genuinely useful. That’s where effectiveness really lives for us, in the space between attention and relevance."

Ella Dalton, Kaimera’s Senior Content & Marketing Manager noted, "Bringing together the scale and impact of DOOH with the precision and personalisation of digital was made seamless by the Convo team. One brief, one team, and one shared vision meant a stronger result for the client and a more effective campaign for us as the agency."