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DAN and Dentsu merge the creative agencies to create dentsumcgarrybowen

By Press release - Dentsu

18 May 2020 2min read

Paul Williams

By Press release - Dentsu

18 May 2020 2min read

Dentsu Aegis Network announced the launch of dentsumcgarrybowen, a global full-service creative agency combining creative services and brand solutions, bringing together mcgarrybowen and Dentsu brand agencies.

This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. 

This new global entity is part of the newly formed Creative line of business at Dentsu Aegis Network that includes creative, content, design & experience agencies outside of Japan, including Dentsu brand agencies, Isobar, John Brown and Dentsu PR agencies, including Mitchell.

Dentsu Aegis Network’s Creative line of business in Australia and New Zealand is comprised of three core brands including BWM Dentsu, Isobar and MKTG, along with specialty PR and Communications agencies Haystac and Cox Inall.

“BWM Dentsu will be the Australian shop front for dentsumcgarrybowen. I am thrilled that BWM Dentsu, an agency Rob, Jamie and I started 23 years ago, is now a key part of a truly global creative agency," Paul Williams, CEO, BWM Dentsu Group says.

“We have been branded as a Dentsu agency for the past five years, and have worked closely with Dentsu agencies to service global clients.  This is the next step in the evolution of the Dentsu creative offer."

Let’s go. What do you think?

By Press release - Dentsu

18 May 2020 2min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group