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Initiative promotes Sam Geer to MD, Chris Colter to assume Chief Strategy Officer role

By Press release - Initiative

18 May 2020 3min read

Sam Geer

By Press release - Initiative

18 May 2020 3min read

Initiative Australia CEO Melissa Fein has appointed Sam Geer as Managing Director of the national agency.

He has been Chief Strategy Officer for Initiative Australia since August 2018. In a concurrent appointment, Chris Colter is being appointed to Geer’s Chief Strategy Officer role.

“We are placing Sam in this key management role to offer him a broader platform for his talents,” said Fein. “He has been a key driver of our mission to bring cultural relevance to brands and accelerate their growth. His trailblazing strategy leadership has been a key ingredient to our growth over the past 18 months and this new position will allow him to infuse his skills more broadly across the agency.”

Colter is formerly Initiative’s National Strategy Director.

Fein added, “In Chris Colter we have proven world-class strategic leadership. His credits are truly extensive, from winning the Global Cannes Young Lions competition, leading cultural campaigns like Tourism Australia’s Dundee, to being named Campaign Asia’s Strategy Planner of the Year. More recently, Chris has been an integral part of Initiative’s new business success as well as delivering strong business outcomes for our clients.” 

Let’s go. What do you think?

By Press release - Initiative

18 May 2020 3min read

Market Voice

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Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

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By Orlando Wood - Chief Innovation Officer, System1 Group