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SCA launches 'Shop Local' campaign supporting local communities

By Press release - SCA

18 May 2020 1min read

By Press release - SCA

18 May 2020 1min read

SCA has launched a national yet localised campaign aimed at encouraging communities to come together and support local businesses by ‘shopping local’.

Shop Local is the largest national and locally voiced campaign SCA has ever rolled out, with over $1 million of SCA’s owned media invested in the campaign. 

Shop Local features ads voiced by over 70 Triple M and Hit Network talent around Australia, from local breakfast show hosts such Pricey on Triple M Townsville, to Carrie Bickmore and Tommy Little on Hit national drive.

In addition, each local station is giving small businesses, in their towns and cities, the opportunity to receive a ‘shout out’ on-air and across social media.  From restaurants and cafes, through tradies and beauty salons these businesses and those people who use their services are encouraged to get in touch with their local station for a ‘shout out’.

SCA’s Chief Sales Officer, Brian Gallagher, said: “Now more than ever we need to support local businesses across Australia. SCA is a proudly national and fiercely local company, we want to see businesses continue to grow, from SME to larger companies, and we are passionate about helping them during these uncertain times.

Let’s go. What do you think?

By Press release - SCA

18 May 2020 1min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group