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Posted 19/06/2025 11:52am

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Cannes Lions awarded,
Australia shines brightly,
Creative triumph.

In partnership with
MiQ Sigma

Cannes Lions Day 3: 36 Months, Legacy Australia, Vogel's and take home wins for ANZ

The third day of this year's Cannes Lions festival has seen another suite of wins for Australian and New Zealand work, with 36 Months, Legacy Australia, Vogel's, the Australian Cancer Research Foundation and Export Ultra taking home Lions across the Engagement track of categories.

Legacy Australia's 'Legacy Lager', created by VML Sydney, took out a Silver Lion in the Media category for Social Behaviour, with Export Ultra also taking a Silver in the same category for its 'Export Ultra Cold Call Back Service' campaign from Carat Auckland and Special Auckland.

Also in Media, the Australian Cancer Research Foundation's Time to Live campaign won a Bronze Lion, as did 2Degrees' 'Reshaping Rugby: The World's First TikTok Final' from TBWA\New Zealand and OMD Auckland. 'Certified Toasters' for Goodman Fielder's Vogel's also picked up Bronze in Media, as well as a Silver in the Direct Category.

Elsewhere, the 36 Months campaign, worked on by Supermassive and Finch, garnered a Silver Lion in the PR Lions for PR Effectiveness, while the 'Export Ultra Cold Call Back Service' campaign picked up a Bronze in the category.

Checkout Mi3's full coverage of Cannes Lions 2025 winners here.

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