Global business news streaming network Ticker has appointed Natalie Giddings as head of strategic partnerships. Giddings, who was previously the CEO of Hoozu, brings over 15 years of experience in the creator economy to her new role.

Ticker, founded in 2019, delivers original news, business, and leadership content across TV, social, and on-demand platforms. The network aims to bridge the gap between B2B leadership and high-impact content storytelling.

Ticker's Founder and CEO, Ahron Young, said: "Natalie is one of the brightest minds in Australia’s media and marketing space. She knows how to build influence, connect with audiences, and drive commercial results. Her appointment marks a major leap forward for Ticker as we lean further into the creator economy," Young stated.

Giddings is not new to Ticker, having previously hosted 'Remarkable Influencers' on the network in 2019. Based out of Melbourne, she will lead the development of strategic commercial partnerships, a move that aligns with the network's focus on the growing B2B influencer space.

"I’ve seen a significant shift in how business leaders are choosing to connect with audiences as individuals. Personal visibility is becoming a critical part of the modern marketing mix," she said. "Ticker’s unique blend of newsroom credibility, compelling storytelling, and marketing impact makes it the ideal partner for businesses ready to scale their presence and authority within their industries."