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Posted 19/06/2025 4:22pm

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Influence shifts fast,
Social media's new power,
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The Nightly publishes new edition exploring shifts in power and influence

Seven West Media digital publication, The Nightly, has released the latest issue of its 'The Nightly On' series, this time delving into the shifting landscape of power and influence.

'The Nightly On Influence' features a range of prominent figures, including South Australian Premier Peter Malinauskas, radio host Kyle Sandilands, Australian Olympic Committee CEO Mark Arbib, Sunrise co-host Natalie Barr, and Senator Katy Gallagher.

The issue delves into various topics, such as Australia's leading social media personalities, the role of artificial intelligence, energy, and the emerging generation's influence. It also examines how social media has played a role in democratizing the fashion industry.

The Nightly On series, which began in October of the previous year, focuses on significant themes affecting business, politics, and society. The publication claims a unique audience of over 3 million per month, with a reported 6.95 million page views in April 2025. This figure represents a 59% increase compared to April 2024.

The demographic breakdown of The Nightly's readership indicates that more than 40% are aged between 25 and 54, with nearly 70% residing on Australia's east coast. The publication's team comprises journalists from 7NEWS and West Australian Newspapers, alongside commentators and analysts such as Aaron Patrick, Latika M Bourke, Cameron Milner, Jeni O'Dowd, Andrew Carswell, Nicola Smith, Ellen Ransley, and Jackson Hewitt.

The Nightly also features international coverage, including stories and columns from The New York Times, The Economist, The Washington Post, and CNBC.

Magazine Editor Jay Hanna said: "Influence as we know it is shifting. Those who are traditionally considered people of influence often shy away from that title, while the social media generation have jumped on the term, using it to commodify their ability to impact trends and sway consumer behaviours, and even the voting preferences of their followers.

"Maintaining influence, as the people featured in The Nightly On Influence show, is about demonstrating thoughtful leadership, contributing meaningfully to conversations that matter, and providing experiences that count."

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