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Opinion

Welcome to Mi3's Women & Strategy series - global reading, local thinking

By Paul McIntyre - Executive Editor

19 August 2019 2min read

Mi3 Women & Strategy

By Paul McIntyre - Executive Editor

19 August 2019 2min read

Smart thinking should get airtime. This weekly series features what women across marketing, media, agency and tech leadership are reading globally and thinking locally. Our launch this week has Audi CMO Nikki Warburton on the troubled tenure of CMOs, IBM's CMO Amanda Johnston-Pell on AI hitting the boardroom, Nine's MD for commercial partnerships, Lizzie Young, warning about the "drug" of social referral traffic, Professor Karen Nelson-Field on the rise of an "attention economy" holding company and WPP's Chief Customer Officer, Sunita Gloster, takes on the Mark Ritson. Check-in each week for more perspectives from dozens of industry's leading women.            

 

We hope you enjoy this Women & Strategy series. Every week you'll read a sample of thinking from women leaders across the industry.

This launch collection reflects quite the diversity of interests, challenges and ideas that are captured in today's complex marketing system - and there's some wildly different themes.

As Bauer Media CEO Brendon Hill points out in his Mi3 Market Voice today on the group's "media activism" agenda for women,  just 7% of ASX 200 CEOs are female, according to a study from Chief Executive Women. The same report says 76% of men in the workplace support gender equality but fewer than one in five prioritise taking action.

We figured showcasing some smarts and thought leadership from women leaders in the business, about the business, was a good spot for base camp. The expertise and career trajectories of the women in our launch edition is diverse, eclectic and most certainly international.

Have a read of the bios which accompany each of our industry contributors this week - they're fascinating reads and reflective of the vast talent pool that women bring to the marketing, media, agency and tech sectors.

Read them all...and stay tuned for another line-up next week.

Here's to intelligent conversations.

Let's go. Click here to comment.

By Paul McIntyre - Executive Editor

19 August 2019 2min read

Market Voice

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Long considered essential reading in The Sydney Morning Herald and The Age, Good Food is a key part of Australia’s food community. Born out of the food section in The Age, Good Food has a 40-plus-year heritage to draw on, and today it is taking a different marketing approach to growing and expanding its brand.

Aiming to develop into a “superbrand”, Good Food is looking to build a reach which spans print – news, a glossy magazine, cookbooks – with digital, events, and other cross-platform opportunities including TV also on the cards.

Go deeper 4min read

Lisa Day, Director of Content Partnerships

Lifestyle & Luxury (Nine)

Good Food

16 September 2019 4min read

Evolving Good Food: A quintessential food publication’s journey into the ‘superbrand’

Long considered essential reading in The Sydney Morning Herald and The Age, Good Food is a key part of Australia’s food community. Born out of the food section in The Age, Good Food has a 40-plus-year heritage to draw on, and today it is taking a different marketing approach to growing and expanding its brand.

Aiming to develop into a “superbrand”, Good Food is looking to build a reach which spans print – news, a glossy magazine, cookbooks – with digital, events, and other cross-platform opportunities including TV also on the cards.

Go deeper 4min read

By Lisa Day, Director of Content Partnerships - Lifestyle & Luxury (Nine)