Welcome to Mi3's Women & Strategy series - global reading, local thinking
Smart thinking should get airtime. This weekly series features what women across marketing, media, agency and tech leadership are reading globally and thinking locally. Our launch this week has Audi CMO Nikki Warburton on the troubled tenure of CMOs, IBM's CMO Amanda Johnston-Pell on AI hitting the boardroom, Nine's MD for commercial partnerships, Lizzie Young, warning about the "drug" of social referral traffic, Professor Karen Nelson-Field on the rise of an "attention economy" holding company and WPP's Chief Customer Officer, Sunita Gloster, takes on the Mark Ritson. Check-in each week for more perspectives from dozens of industry's leading women.
We hope you enjoy this Women & Strategy series. Every week you'll read a sample of thinking from women leaders across the industry.
This launch collection reflects quite the diversity of interests, challenges and ideas that are captured in today's complex marketing system - and there's some wildly different themes.
As Bauer Media CEO Brendon Hill points out in his Mi3 Market Voice today on the group's "media activism" agenda for women, just 7% of ASX 200 CEOs are female, according to a study from Chief Executive Women. The same report says 76% of men in the workplace support gender equality but fewer than one in five prioritise taking action.
We figured showcasing some smarts and thought leadership from women leaders in the business, about the business, was a good spot for base camp. The expertise and career trajectories of the women in our launch edition is diverse, eclectic and most certainly international.
Have a read of the bios which accompany each of our industry contributors this week - they're fascinating reads and reflective of the vast talent pool that women bring to the marketing, media, agency and tech sectors.
Read them all...and stay tuned for another line-up next week.
Here's to intelligent conversations.
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over Emma-Jayne Owens writes. Consent popups will be the gatekeepers of permission and brands and publishers will need to prove their value to land an ‘accept ’. It’s a good thing, but there is a big education job to do around this to help consumers understand their options. Here’s the why and how.
It may not feature in a marketer’s conventional media planning ‘matrix’ but the evidence is compelling around real ‘fans’ of TV formats showing major increases versus ‘viewers’ for ad attention and recall. Fans deliberately interact with content outside of viewing hours and – well, simply – as fans, they’re in the right mood. 10 ViacomCBS’s Michael Stanford lays it all out.