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News 19 Oct 2021 - 1 min read

Wavemaker promotes Philippa Noilea-Tani to new CIO role

By Sam Buckingham-Jones - Senior Writer
Wavemaker's Philippa Noilea-Tani has been named CIO

Philippa Noilea-Tani will lead investment strategy for Wavemaker clients nationally.

From humble beginnings 16 years ago as a media assistant, Philippa Noilea-Tani has become the agency’s first Chief Investment Officer.

What you need to know:

  • GroupM agency Wavemaker has promoted Philippa NoileaTani to a newly created Chief Investment Officer role.
  • She will lead investment for the agency’s clients nationally.

GroupM agency Wavemaker has named Philippa Noilea-Tani to the newly created role of Chief Investment Officer.

Noilea-Tani started as a media assistant 16 years ago at the agency, back in 2005, and will move from her current role as National Head of Investment.

She will lead investment strategy for Wavemaker’s clients, focusing on audience optimisation, automation and addressability.

Peter Vogel, Wavemaker CEO, said Noilea-Tani had worked diligently and with integrity to shape the agency’s investment approach.

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