Avid Collective has been awarded the title of 'Native Advertising Platform of the Year' at the 2025 global Native Advertising Institute (NAI) Awards. The awards ceremony took place in London and is known for recognising innovation, effectiveness, and captivating work within the native advertising industry. Avid Collective's accolade was one of 39 categories celebrated at the event.

This marks the first international award for Avid Collective's branded content platform, distinguishing it as one of the few Australian companies to receive recognition in this year's awards. The company secured the Gold award in its category, highlighting its achievements on a global scale.

Avid Collective says it has built a reputation for delivering value to advertisers and publishers through bespoke, publisher-created content that engages audiences. Over the past year, the company has launched the Avid PubSuite, described as a "global, market-first, end-to-end platform for branded content campaigns." This development is part of Avid Collective's broader strategy to enhance the branded content landscape.

The company also says it has prioritised education around branded content, publishing white papers and partnering with Brand Metrics to develop better measurement tools. Additionally, Avid Collective has released a roadmap of improved metrics, further solidifying its commitment to advancing the industry.

Luke Spano, Chief Executive Officer at Avid Collective, expressed his pride in the company's achievement. "This award recognises Avid Collective the leading branded content platform on the planet. To be awarded on the global stage for our innovation and commitment to the branded content category is humbling. We’ve put a lot of work into building a platform that helps brands and publishers get more value from branded content, and we believe it moves the whole industry forward. This recognition is a proud moment for our team and a fitting highlight in what has been a groundbreaking year for Avid," Spano stated.

Spano also acknowledged the role of Avid Collective's partners in their success. "We’re especially grateful to our client and publisher partners, who help us continue to drive branded content forward, both for the Avid Collective business and the broader advertising industry," he said.