Kargo, a creative optimisation platform and media marketplace, has achieved CarbonNeutral® certification from Climate Impact Partners. This certification marks a significant milestone in the company's global sustainability efforts, which have been ongoing for the past year. Kargo is among the first ad tech agencies to receive this certification.

The company's 2023 greenhouse gas emissions inventory has been verified by Cameron-Cole, a third-party reviewer. Kargo's 2024 emissions data is currently being finalised and is scheduled for verification later this summer. Unavoidable emissions have been offset through verified carbon offset projects, which are supported by the United Nations and facilitated by The Climate Registry.

The company says it is also working towards certification from the Science Based Targets initiative (SBTi) to formalise its emissions-reduction goals through 2030. The company has joined The Climate Registry and Ad Net Zero, organisations that focus on sustainability accountability. Kargo leaders are actively involved in Ad Net Zero Action Groups, which aim to decarbonise tech infrastructure and media planning processes.

Robert Leach, Kargo's APAC General Manager, commented on the significance of this achievement: "Sustainability and the environment are key issues in the APAC region, as they are globally. Walking the walk, not just talking the talk, is very important to Kargo. Sustainability matters to us, as it matters to our clients and supply partners. So becoming one of the first ad tech businesses to be certified Carbon Neutral is a proud step forward for our business in APAC."