Vivid Sydney 2025 is set to take place from Friday, 23 May to Saturday, 14 June 2025. The festival, owned by Destination NSW, is described as the Southern Hemisphere’s leading multi-artform festival. It aims to transform Sydney into a vibrant hub of creativity, innovation, and community connection.

The event will feature a free Light Walk with installations at Circular Quay and The Rocks. Highlights of the event include installations such as 'House of Romance: Dreams Collide', 'King Dingo', 'Bloom', 'Stem', 'Error', and 'Sweet Dreams'. These installations are expected to draw significant attention from both local and international visitors.

Media representatives interested in covering the event must pre-register and receive written approval from Destination NSW to access Vivid Sydney events. Full content packages, including Video News Releases (VNR) with interviews from Vivid Sydney spokespeople, will be available each night via the Vivid Sydney newsroom.

Upcoming vision opportunities for media include Barangaroo and Martin Place on 21 May, The Goods Line and Darling Harbour on 22 May, and the Lights On event on 23 May. These opportunities are designed to provide media with a comprehensive view of the festival's offerings.

The 2025 theme for Vivid Sydney is 'Dream'. According to the event's promotional materials, "The 2025 theme, ‘Dream’, sparks imagination and engagement, attracting visitors and fueling economic growth." The festival is positioned as a showcase of New South Wales' cultural vibrancy and artistic innovation.

Vivid Sydney aims to inspire global audiences and drive cultural exchange over its 23-night duration. The festival is expected to attract a diverse audience, contributing to the local economy and enhancing Sydney's reputation as a cultural destination.

"Vivid Sydney, the Southern Hemisphere’s leading multi-artform festival, transforms Sydney into a vibrant hub of creativity, innovation and community connection," states the About Vivid Sydney section of the promotional email. The festival's organisers are keen to highlight its role in fostering creativity and community engagement.