Australian jewellery house Musson has appointed The Mint Partners to deliver an integrated communications campaign to support the transformation of the brand's new dual-purpose location in Sydney's Queen Victoria Building (QVB) and the opening of its flagship retail outlet at Chatswood Chase.

The reimagined QVB Boutique, which will combine a luxurious retail space with a Jewellery Studio, is set to open in July 2025. Meanwhile, the new Chatswood Chase Flagship store on Victoria Avenue is scheduled for an October 2025 opening.

Musson, a family business founded by Robert and Kerry Musson in 1972, is now directed by Co-CEOs Olivar and Catherine Musson. The brand is renowned for its fine jewellery designs and holds the distinction of being an Argyle Pink Diamonds Select Atelier.

Chief Executive Officer for The Mint Partners, Genevieve Taubman, said: "We are thrilled to welcome Musson to the agency roster. MINT’s expertise in the luxury category is finely tuned, we bring a business focussed approach to luxury brands and we are very much looking forward to collaborating with Musson as they enter an exciting new era.

"Musson’s commitment to excellence, innovation and inspiration are all key values of our business operations at MINT. We look forward to working with Musson to execute a launch campaign that captures the essence of these milestones, creating moments as extraordinary as the spaces themselves."