Sling & Stone is rolling out a new deep tech specialism aimed at supporting startups and scale-ups within the deep tech sector. The initiative is led by Tara Pereira, who has been appointed as Associate Director, Deep Tech & Science.

The agency has secured new clients, including the International Astronautical Conference 2025 (IAC) and WNT Ventures. This expansion builds on Sling & Stone's over five years of experience in the deep tech sector, where it has worked with startups, investors, and government organisations. The agency's goal is to assist deep tech startups with messaging, branding, funding announcements, and global market expansion.

"The deep tech landscape isn’t just a professional interest for me; it’s a genuine passion. I thrive on the energy of working alongside the brightest minds who are literally inventing the future," said Pereira. "These are the technologies that will solve the seemingly unsolvable, propelling us to new heights – from feeding a growing population to reaching for the stars. My role is more than just PR – I want Sling & Stone to be the vital link that helps these incredible innovators tell their stories with maximum impact, fostering the understanding and support needed to bring their visions to life."

According to the Startup Muster Report 2024, 22% of Australian startups are classified as 'deep tech'. Sling & Stone has collaborated with early-stage innovators such as Samsara Eco and Endua, as well as scaling companies like Nourish Ingredients and Space Machines Company. The agency has also partnered with research organisations including the Pawsey Supercomputing Research Centre, UNSW Founders, and CSIRO's ON Program.

CEO of Sling & Stone, James Hutchinson, stated: "Sling & Stone is wired to champion the audacious companies building the future with new science and technology breakthroughs." He added, "For us, nothing is more critical than accelerating the innovations that will define our future, both here on Earth and beyond. Our team has a proven track record of taking complex technologies and help them resonate across government, academia, investors and the public.

"While many talk about deep tech, we’ve been in the trenches building it with the pioneers for years. We’re now doubling down on our expertise to provide deep tech companies, from stealth mode to global domination, with the rocket fuel they need to win big and transform industries."