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Posted 20/06/2025 9:00am

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Pride trends emerge strong,
Levi's, Converse lead the way,
Global voices rise.

In partnership with
MiQ Sigma

Taboola's Pride 2025 report highlights Levi's and Converse as brand leaders

Taboola has released a report on the trends surrounding Pride 2025, focusing on leading brands, music icons, and global celebration highlights. The analysis is based on hundreds of millions of views by readers of news articles on the global Taboola publisher network.

Levi's and Converse have emerged as leading brands in Pride campaigns, with significant readership gains on the Taboola network. Levi's launched the 'Meet You In The Park' 2025 Pride collection, which is dedicated to togetherness and creating safe spaces for LGBTQIA+ individuals. The brand is also donating $100,000 annually to Outright International.

Converse's 'Proud To Be' collection features the colours of the Pride flag, combined with flames and animal prints. Since 2015, Converse has donated nearly $3.4 million to various organizations.

Cynthia Erivo is highlighted as a leading figure in LGBTQ+ music, nearing EGOT status, and is ranked #1 by Taboola readership pageviews.

The report identifies the U.S., Spain, and the UK as the top three countries for Pride readership on the Taboola network. "Pride celebrations are heating up around the world, but the U.S., Spain, and the UK hold the top three spots for Pride readership on the Taboola network," the media release stated.

Major global Pride celebrations highlighted in the report include New York City Pride, Madrid Pride, and London Pride. "Pride 2025, running for the month of June, is in full swing - from global parades and brand campaigns to pro-Pride musical artists, it's peak celebration time," the media release proclaimed.

Advertisers are advised to extend their Pride campaigns beyond June to maintain relevance, especially in the U.S., Spain, and the UK.

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