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News 20 Sep 2021 - 2 min read

Cummins&Partners promotes founding partner Kirsty Muddle to CEO

By Josh McDonnell - Senior Writer

Kirsty Muddle, one of the founding partners of indie agency Cummins&Partners, has been promoted to CEO following the departure of Chris Jeffares in January this year.

What you need to know:

  • Kirsty Muddle has been promoted to CEO of indie agency Cummins&Partners.
  • She replaces Chris Jeffares, who exited the agency earlier this year.

Kirsty Muddle has been named Chief Executive Officer of Cummins&Partners' Australian operations.

Former CEO Chris Jeffares departed the agency last  January to join his family brewing business, Stomping Ground. He remains a connection with the business.

The appointment of Muddle follows several changes within the executive team.

Andy Copeland joins as Chief Data &Technology Officer, working alongside Paul Murphy, Chief Media Officer, Mark Hooke as Chief Financial Officer and Sean Cummins who remains as Global Chief Creative Officer.

Matt Rose has also been promoted to General Manager in the St Kilda office.

Cummins&Partners New York continues to grow under the leadership of Australian Olivia Santilli as Partner of the Soho based agency.

“We’ve spent two years incubating, watching the world change and working on how we change with it. But for us, it’s not about changing into something different, it’s about getting back to what we’ve always been about - independent thinking. We’re bringing that entrepreneurial energy back into everything we do," Muddle said.


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