GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, it's addressable TV business.

In her new role Nicola will work alongside Global CEO Jakob Nielsen and the global leadership team to increase the company's global footprint, with expansion into 20 countries over the next 24 months.  

The move will see Lewis return home to Europe in December to take on the global position, and to be closer to her family.  

GroupM will be appointing a replacement to oversee Investment and Partnerships in due course.

Lewis has been Chief Investment Officer of GroupM since 2018, and before that was Chief Investment Officer of GroupM agency Mindshare.

"As CIO, I’ve been fortunate to work with an incredibly smart group of people who have helped me strengthen and futureproof GroupM’s approach to investment and partnerships. It’s been deeply satisfying to collaborate with our media owner partners to push the market forwards, enabling GroupM to consistently deliver optimal value to our clients," Lewis says.

"It has also been a pleasure to be part of the Finecast journey so far. As the second international territory to launch in 2018, we’ve seen it grow phenomenally as clients adopt addressable TV, so the opportunity to drive the global expansion of Finecast, delivering the power of TV with the precision of data for GroupM clients around the world, is incredibly exciting."