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Posted 21/02/2025 9:09am

Pic: Midjourney

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Coastal vibes abound,
Beer and mates in harmony,
Made for Yewww unfolds.

In partnership with
Nine

Gage Roads launch 'Made for Yewww' campaign via VML

Australia independent craft beer brand Gage Roads has launched its first campaign since partnering with VML Brisbane and VML Perth, rolling out a new creative platform 'Made for Yewww'.

The 'Made for Yewww' campaign is set to run across multiple media channels, including film, out-of-home (OOH), radio, and social media. It seeks to "recognize the legends, places, and coastal lifestyle that inspire Gage Roads", and will launch first in Queensland before expanding across the eastern seaboard of Australia.

The campaign features bespoke, location-specific executions and has already commenced with OOH advertising. Clockwork Films and director duo Cowboys were involved in the creation of the film assets for the campaign.

Head of Sales and Marketing at Good Drinks Australia, Mick McKeown, said: "The Made for Yewww campaign perfectly encapsulates the essence of Gage Roads, representing those moments in life where the excitement and energy of anticipation or appreciation are celebrated by you and your mates. Made For Yewww is also a nod to our brewing expertise and that our beers are quality made with taste to suit our incredible Australian lifestyle."

Creative Lead at VML Perth, Tim Newton, said: "Beautifully simple ideas and wonderfully passionate people are a winning recipe and we couldn’t be happier with the end product. It encapsulates the feeling of coastal freedom in Gage’s unique voice."

Managing Director of VML Brisbane and Perth, Adam Kennedy, said: "Gage’s plans for national expansion and their ambition to create cut-through work excited us from the moment we took the pitch brief. We had WA and Queensland creatives collaborate on the ideas, which was the perfect model for the brand and really got sparks flying."

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