Ebay Australia, in collaboration with the Australian Fashion Council (AFC), has nominated Shopfront as the recipient of the 2025 Circular Fashion Fund. The award grants Shopfront a sum of $100,000 AUD, while runners-up Hatch + make and Hello Tailr each receive $50,000 AUD. The Circular Fashion Fund is designed to encourage innovation and support businesses that aim to reduce waste and promote circularity within the fashion industry.

Shopfront will also have the opportunity to participate in eBay's global competition, where they could be named 'Circular Fashion Innovator of the Year' and potentially secure an additional $300,000 USD investment. The Circular Fashion Fund provides recipients with bespoke mentoring sessions, educational workshops, and networking opportunities.

The need for such initiatives is underscored by the fact that in 2023, over 222,000 tonnes of clothing were sent to Australian landfill, highlighting the necessity for systemic change in the industry.

"Circularity is no longer an aspiration—it’s a necessity for fashion’s future. At eBay, we’re proud to support businesses reimagining every stage of the fashion life cycle, from design to resale and repair. Following the success of our 2024 winners, we’re excited to see how this year’s businesses use the mentoring, networking opportunities, workshops and funding to drive change. Our 2025 winners prove that a more circular future isn’t just an idea—it’s already in motion," said eBay Australia’s Fashion Lead, Anne-Marie Cheney.

Shopfront utilises an AI-powered tool to streamline fashion resale across multiple marketplaces, aiming to make the resale process seamless, scalable, and sustainable.

"We’re incredibly honoured to receive the 2025 Circular Fashion Fund and grateful to eBay and the Australian Fashion Council for their commitment to driving circularity in the fashion industry. At Shopfront, our mission is to make fashion resale seamless, scalable, and sustainable. This funding will help us enhance our AI-powered tool, streamlining the resale process across multiple marketplaces and making it easier for sellers to extend the life cycle of garments. We look forward to collaborating with industry leaders and mentors to accelerate sustainable solutions for the future of fashion," stated Shopfront Co-Founder & CEO Nate Spiteri.

HATCH + make, another recipient, focuses on sustainable knitwear through low-waste design and eco-friendly production. Hello Tailr offers an online clothing tailor and alteration platform with extensive service locations. Participants in the Circular Fashion Fund were evaluated based on innovation, circularity, and business viability or scalability.

"The 2025 Circular Fashion Fund winners exemplify the innovation we need to transform Australia's fashion ecosystem. Innovative businesses like HATCH + make, Shopfront, and Hello Tailr are critical for driving forward practical solutions that extend product lifecycles, minimise waste, and build resilient supply chains. With continued collaboration between government, industry leaders like eBay, and our pioneering winners, we can accelerate Australia’s transition to a lower impact future," said CEO of the Australian Fashion Council, Jaana Quaintance-James.

eBay’s Circular Fashion Fund is set to provide a total global investment of $1.2 million USD by the end of 2025.