Nine backs hybrid Big Idea Store to pull in 8,000-plus marketers
Nine predicts its Big Ideas Store, returning as a hybrid event, will pull in more marketers and agencies than the 8,000 that tuned into last year's sessions.
What you need to know:
- Nine's Big Ideas Store will run from 11 May as a hybrid event.
- The physical component will be held at Nine's new officers in North Sydney.
Nine's Big Ideas Store, which incorporates a pop-up retail space, will run from 11-21 May, and is grouped across four challenged and evolving categories in marketing: youth, lifestyle, Christmas and sport.
More than 8,000 people tuned into last year’s virtual Big Ideas Store, and Director of Powered, Liana Dubois, anticipates an even bigger turnout for this year's hybrid event, which she said enables marketers and agencies "to get under the hood on how Powered, Nine’s marketing solutions division, thinks and works".
A series of client and content events will run across the two weeks.
Specsavers head of market and planning, Shaun Briggs, needed a big brand hit to kick-start life after Covid. MAFS was hardly love at first sight. But it quickly grew – literally – as the brand, its agency AJF Partnership, and Nine’s Powered creative unit delivered a bespoke integration within weeks. For Briggs, “it’s been an eye opener”.