Temu, a global online marketplace, has taken a significant step in the fight against online counterfeiting by signing a Memorandum of Understanding (MoU) with the International AntiCounterfeiting Coalition (IACC).

The MoU was formalised during the IACC’s 2025 Annual Conference held in San Diego. This agreement aims to enhance collaboration on intellectual property protection and combat the proliferation of counterfeit goods online. As part of this initiative, Temu has become an inaugural member of the IACC’s newly launched Marketplace Advisory Council (MAC). The MAC serves as a cross-industry forum that includes online marketplaces, payment providers, and global brands, all united in their efforts to tackle the issue of counterfeit goods. Other notable members of the IACC MAC include Amazon, eBay, Mastercard, PayPal, Visa, Apple, Chanel, Colgate-Palmolive, Disney, Ford, Johnson & Johnson, and Nike.

Bob Barchiesi, President of the International Anti-Counterfeiting Coalition, expressed his enthusiasm for Temu's involvement, stating, "We’re pleased to welcome Temu as an inaugural member of the Marketplace Advisory Council and as a key partner in our shared fight against counterfeiting. This MoU reflects a meaningful step forward in our collaboration, grounded in transparency, accountability, and a joint commitment to consumer protection. The IACC created the MAC to bring stakeholders together in a way that drives real, sustained impact—and Temu’s participation helps strengthen that vision."

Since its launch in 2022, Temu said it had invested in various intellectual property enforcement measures. These include comprehensive seller vetting processes, compliance training for sellers, algorithmic monitoring to detect counterfeit goods, a dedicated IP protection portal, and an internal enforcement team focused on intellectual property issues. These efforts are part of Temu's broader strategy to ensure a secure and reliable marketplace for its users.

A spokesperson for Temu commented on the company's commitment to the cause, saying, "Joining this coalition underscores Temu’s commitment to building a trustworthy online marketplace. We look forward to collaborating with other industry leaders to create a powerful, collective force against the sale of illegal goods online."

Temu operates in more than 90 markets worldwide, offering a vast platform for buyers and sellers.