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Vistar and Spotzi,
Global OOH refined,
Data unifies.
Vistar Media and Spotzi team up to enhance cross-border OOH campaigns
Vistar Media has announced a new global data partnership with geomarketing data provider, Spotzi, aimed at transforming how marketers plan and execute out-of-home (OOH) campaigns across borders.
The integration with Vistar's global demand-side platform (DSP) is designed to allow marketers to access unified, high-quality audience targeting across the United States, Canada, Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC) regions. Vistar Media has reported a 36% month-over-month increase in cross-border activity since the launch of its global DSP.
The partnership seeks to address the challenge of fragmented audience data in international markets, with a particular focus on the APAC region.
Ben Baker, Managing Director, APAC at Vistar Media, stated, "As more global brands expand their footprint into the Asia-Pacific region, the ability to activate campaigns with consistent, high-quality audience data becomes critical."
Spotzi's integration with Vistar's DSP is intended to enable advertisers to activate smarter audience strategies with greater ease and precision. The partnership aims to eliminate the need for multiple regional data providers, streamlining the process through one platform.
"This partnership with Spotzi helps eliminate the complexity of scaling OOH across borders, giving marketers the tools they need to deliver meaningful campaigns with local relevance across APAC," Baker said.
Vistar Media is a global provider of technology solutions for OOH media, offering a full suite of solutions including a DSP, supply-side platform (SSP), ad server, player, device management system, and traditional OOH planning software. The company is headquartered in New York and operates in over 35 global markets.
"This partnership is a true meeting of minds. Vistar brings world-class OOH technology, and Spotzi brings the audience intelligence to match. Together, we’re making out-of-home as intelligent and accessible as digital - powered by automation, data, and scalable solutions," Remco Dolman, CEO of Spotzi, commented.
