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News 21 Sep 2021 - 2 min read

Sydney Trains names JCDecaux as new outdoor advertising partner

By Josh McDonnell - Senior Writer

"This is a triumphant win for JCDecaux and testament to our long relationship with Sydney Trains, as well as our experience in this market," JCDecaux CEO Steve O'Connor said.

Sydney Trains, one of the largest outdoor contracts in NSW, has been won by JCDecaux. The outdoor provider will undertake a mass digitisation project as part of the contract, with the deal to extend over the next 10 years. The transport account, won from rivals oOh!Media, will help fill the gaps in revenue left by the previously held City of Sydney contract.

What you need to know:

  • JCDecaux has won the Sydney Trains outdoor advertising account, with the deal running for the next decade.
  • The account was won away from rival provider oOh!Media.
  • As part of the contract, JCDecaux is planning mass digitisation of the assets.

Sydney Trains, one of the largest Out-of-Home advertising contracts in Australia, has appointed JCDecaux as its main advertising partner.

The contract extends across the concourses and train station platforms for a term of up to ten years.

The new contract will see JCDecaux invest in a "mass digitisation" of the 1,500 screens across the Sydney Trains outdoor network, covering all steps of the passenger journey, from rail concourse to platform and more than doubling its current digital roadside footprint in NSW. 

The contract starts on 1 December 2021, a few weeks after the NSW Government's signalled end to lockdowns in mid-October. New developments will start as early as 1 January 2022.

“The sheer scale, quality and impact of our new portfolio across Sydney Trains’ stations and surrounding roads, presents a wealth of new advertising opportunities for brands to connect with people travelling around Sydney," Steve O’Connor, CEO of JCDecaux, said.

"The reach of this network extends not only across Sydney’s CBD, with over 40% of all new sites falling within the City of Sydney, but through to North Sydney, Chatswood, Parramatta and into regional NSW. This is a triumphant win for JCDecaux and testament to our long relationship with Sydney Trains, as well as our experience in this market.” 

The contract will also make up for the loss of The City of Sydney outdoor account, which was appointed to QMS last year.

"While we’re disappointed we weren’t renewed, it will not have a material effect as no single contract represents more than six per cent of our revenues," an oOh!media spokesperson said.

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