Sydney Trains names JCDecaux as new outdoor advertising partner
Sydney Trains, one of the largest outdoor contracts in NSW, has been won by JCDecaux. The outdoor provider will undertake a mass digitisation project as part of the contract, with the deal to extend over the next 10 years. The transport account, won from rivals oOh!Media, will help fill the gaps in revenue left by the previously held City of Sydney contract.
What you need to know:
- JCDecaux has won the Sydney Trains outdoor advertising account, with the deal running for the next decade.
- The account was won away from rival provider oOh!Media.
- As part of the contract, JCDecaux is planning mass digitisation of the assets.
Sydney Trains, one of the largest Out-of-Home advertising contracts in Australia, has appointed JCDecaux as its main advertising partner.
The contract extends across the concourses and train station platforms for a term of up to ten years.
The new contract will see JCDecaux invest in a "mass digitisation" of the 1,500 screens across the Sydney Trains outdoor network, covering all steps of the passenger journey, from rail concourse to platform and more than doubling its current digital roadside footprint in NSW.
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