ANZ has become a strategic sponsor of the Ehrenberg-Bass Institute, a global leader in marketing science. The alliance is designed to enhance ANZ's decision-making processes and boost their marketing efforts.

ANZ said it's banking on the partnership to not only fortify its marketing initiatives, but also to offer continuous learning opportunities for teams.

"We are thrilled to announce a milestone partnership between ANZ and the Ehrenberg-Bass Institute, a globally renowned leader in marketing science," the announcement stated. The bank is looking to leverage the Institute's expertise to refine its decision-making processes and "elevate our marketing efforts."

ANZ's Chief Marketing Officer and GM Data & Marketing, Astrud Burgess, and Strategic Marketing Lead, Capability, Stephanie Conti, are expected to play key roles in this partnership. The pair said the partnership underscores ANZ's commitment to enhancing its marketing strategies and fostering a culture of continuous learning within its teams.

"We are confident that this partnership will not only strengthen our marketing initiatives but also provide ongoing learning to our teams," Burgess said.