AANA, MFA, ACA and global holdcos commit to Ad Net Zero
The AANA, MFA and ACA have united to support Ad Net Zero, a global initiative to reduce emissions across the advertising industry. Overnight, some of the world’s biggest advertisers stood alongside each other in Cannes to make the same commitment.
What you need to know:
- Overnight, some of the world’s biggest advertisers and holding companies united in an intent to join Ad Net Zero, an initiative to drive advertising’s response to climate change.
- Locally, the AANA, ACA and MFA have announced they will meet over the next month to discuss how Australia’s industry will move forward.
The organisations representing Australian advertisers and agencies have thrown their weight behind the global Ad Net Zero project, an initiative to prompt change in advertising’s response to climate change.
Advertising Council Australia (ACA), the Australian Association of National Advertisers (AANA) and the Media Federation of Australia (MFA) have all joined the cause.
Ad Net Zero was launched in 2020 in the UK and is led by the World Federation of Advertisers and the Advertising Association, IPA and the UK’s ISBA.
In Cannes overnight, some of the world’s biggest advertisers and tech platforms – Unilever, Google and Meta – as well as the major holding groups – Interpublic Group, Dentsu International, Havas, Omnicom, Publicis Groupe and WPP – all announced their intent to roll out Ad Net Zero globally.
The three Australian associations will meet over the next month to work out how the industry will commit and adhere to the principles of Ad Net Zero.
AANA CEO Julie Flynn said: “The only way to address climate change is through collaboration and a shared vision, and that’s why we’re supporting Ad Net Zero in Australia.”
ACA CEO Tony Hale welcomed the steps taken by agencies so far: “I am confident the industry will work together to apply the principles to the Australian marketing, media and advertising landscape.”
Sophie Madden, CEO of the MFA, said: “Ad Net Zero is a strategic and comprehensive program that provides advice, education, training and collaborative opportunities for ad industries to achieve carbon neutrality by 2030. However, more needs to be done collectively. The MFA and its members are keen to steer the industry forward on this issue with the right tools and resources.”
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